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Writer's pictureTom Drake

Azamara Wants To "Change the Way You Sea"

The four ship with new owners and management wants to take you to places that no other cruise line goes to. Be careful what you wish for!


Azamara, the cruise line that desires to be the leader in Destination Immersion experiences, unveiled its new creative campaign, Change the Way You Sea.

According to a press release, the new yet grammatically incorrect program will highlight its one-of-a-kind cruising experience and will visually capture the beauty to be found off the beaten path, prioritizing the opportunity to fully appreciate a destination by day and night.

The release went on to say that Azamara's fleet of four intimate-style ships will allow travelers to access marquee ports across the world and to dock in smaller ports to explore these hidden gem destinations.

Change the Way You Sea encourages guests to take the ports less traveled and dive deeper into each destination.

By offering its country-intensive itineraries, immersive land programs, and more overnights in each destination, Azamara allows travelers to connect with the local culture and change their perspective on how they view the world.

Azamara Boss Carol Cabezas said, "We understand our guests are looking for new experiences at a more relaxed pace and to make memorable connections with the destination and its locals. At Azamara, our thoughtfully crafted itineraries offer those explorers the time to immerse themselves into the culture and discover each destination by day and night for an enriching and fulfilling cruise experience. Our latest campaign really brings Azamara's objective to life."

Azamara will visit over 350 unique ports worldwide, with more than 430 overnight stays and 850 late nights. Upcoming highlights include:

Azamara's First-Ever World Voyage

  • The voyage will begin in 2024; the five-month world voyage will bring guests to over 40 countries on six continents and highlight immersive experiences of the World's Wonders, including the Great Wall of China and Great Pyramids of Giza Chichén Itzá, Taj Mahal, and more.

The line will introduce new Amazing Journeys for guests, including an adventure aboard Switzerland's Glacial Express Train followed by a day excursion to Mount Rigi, sunset cruise in Lucerne and more. More Country-Intensive Itineraries


  • Designed to provide travelers more time to discover a country's hidden gems, Azamara's upcoming voyages will explore the most sought-after destinations in Europe and beyond, including the debut of a highly anticipated Black Sea Intensive itinerary.

New Maiden Ports

  • Azamara's deployments will bring guests closer to their destinations with smaller, unique ports, only accessible to smaller ships, including Alta, Norway, Brest, France, Çeşme, Turkey, and Fredericia, Denmark among others.




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